When we delved into virtual reality, we never looked back. Sundance is a technology-centric company which helps our clients experience the future-today. Virtual environments are no longer concepts of science-fiction movies. It is here now and we are using it to create immersive and engaging marketing presentations for our clients.
HDR, as its name implies, is a method that aims to add more "dynamic range" to images, where dynamic range is the ratio of light to dark in an image. The result is something that should look more like what your eyes see, rather than what your camera sees. This same technique is now used to generate our 3D perspective renderings – giving them more depth, detail and realism.
Virtual reality gives you the sense of being in an environment as though you’re physically there. Viewing with a Head Mount Display (HMD) makes the experience even more realistic. There are two ways to generate a virtual environment – scanning an actual 3D space and computer generated.
Using a proprietary 3D 360° camera by Matterport, a real environment like a house interior or showroom is first scanned, then converted and prepared to be viewed in a HMD. This results in a very immersive experience where viewers get a sense of presence, a sense of physically being in an actual environment.
Virtual space can also be computer generated when there is no actual space to scan or capture. With 3D rendering technology, the virtual space can still be photo-realistic and impressive.
Quite a lot actually. Just that our tools to do it involves 3D. What makes a story more compelling is not the way a project or architecture is constructed in 3D. Rather, how we bring viewers from one point to the other, leaving them wanting to see how the next point unfolds. It is all about telling a compelling story with more impactful visuals. Which is why, we utilize technology to track and composite 3D Computer Graphic Images (GCI) into professionally shot videos with real human actors.
There is a difference between 3D visualisation perspective and one that has artistic flair. The mood, the angle, the lifelike nuances are what make our 3D visualisation jump out. It draws in viewers and helps them picture themselves being a part of the scene.
Everyone has a different idea of how their images should look. It has to look impressive, and can give a sense of drama and authenticity. So it’s a great opportunity that we can create the style and look to give each image a unique colour, tone, grain structure and feel. The versatility of creating different looks and styles to an image gives you hassle-free choices that were very much limited before.