When we delved into virtual reality, we never looked back. Sundance is a technology-centric company which helps our clients experience the future-today. Virtual environments are no longer concepts of science-fiction movies. It is here now and we are using it to create immersive and engaging marketing presentations for our clients.
Virtual reality gives you the sense of being in an environment as though you’re physically there. Viewing with a Head Mount Display (HMD) makes the experience even more realistic. There are two ways to generate a virtual environment – scanning an actual 3D space and computer generated.
Using a proprietary 3D 360° camera by Matterport, a real environment like a house interior or showroom is first scanned, then converted and prepared to be viewed in a HMD. This results in a very immersive experience where viewers get a sense of presence, a sense of physically being in an actual environment.
Virtual space can also be computer generated when there is no actual space to scan or capture. With 3D rendering technology, the virtual space can still be photo-realistic and impressive.
Quite a lot actually. Just that our tools to do it involves 3D. What makes a story more compelling is not the way a project or architecture is constructed in 3D. Rather, how we bring viewers from one point to the other, leaving them wanting to see how the next point unfolds. It is all about telling a compelling story with more impactful visuals. Which is why, we utilize technology to track and composite 3D Computer Graphic Images (GCI) into professionally shot videos with real human actors.
There is a difference between 3D visualisation perspective and one that has artistic flair. The mood, the angle, the lifelike nuances are what make our 3D visualisation jump out. It draws in viewers and helps them picture themselves being a part of the scene.